#54 What Is PropertyLimBrothers’ MOAT Analysis?

You may have heard us refer to it numerous times on our Home Tours, but what exactly is PLB’s MOAT Analysis? How did it come about and what does it do? On this episode of NOTG, Melvin Lim, Yu Rong, George and Grayce shed light on the genesis of the framework and its enduring relevance in navigating the ever-evolving property market. Additionally, they explore the potential future for Work, Live, Play in the CCR with its proposed rejuvenation.

The team dives deep into the 10 key factors that make up the MOAT analysis framework, dissecting each component to reveal how it provides insights for homebuyers seeking the best properties to buy into according to their respective needs, and to anticipate their exit plans. From its inception as the very first PLB framework, and how PLB continues to improve on this framework, ensuring that it remains a cornerstone of strategic property analysis. All these and more on this episode of Nuggets On The Go!

(00:00:00) Exercise & "Oh George"
(00:01:16) What is MOAT Analysis?
(00:12:34) Buying a property before the MOAT Analysis framework.
(00:17:29) Less investors in CBD
(00:25:54) Efficient layouts
(00:27:40) MOAT Analysis for Altez
(00:31:54) "Sweat Factor"
(00:34:24) "Have you heard about the Volume Effect?"
(00:39:12) Boutique Projects for investment.
(00:41:05) Next episode teaser
(00:41:31) Outtakes